We set out to ensure no Corona is ever drunk without a lime again
Everyone knows a Corona tastes better with a lime. Yet there are still people who drink theirs without one. So, to reinforce Corona’s iconic Lime Ritual, we created a platform to ensure that no Corona should ever go without a slice of lime.
We created a suite of social films that digitised the Lime Ritual. By swiping, users were able to drop the lime in a Corona bottle and experience that paradise is only one lime slice away.
The out-of-home included iconic imagery captured in the heart of paradise, which reinforced the Lime Ritual through visual clues and solidified Corona as the beer that makes paradise taste better with a Lime.
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