Value Colonel
Low budget campaign puts KFC Russia's new Value Menu in the spotlight

KFC, 2019

Via us, fried chicken legend Colonel Sanders created a campaign on a shoestring budget to showcase the extreme value of KFC’s new Value Menu in Russia.

“I pinched pennies on production, to put even more value in my Value Menu!”- Value Colonel

The campaign features the Colonel’s economical alter ego the “Value Colonel”. This discount doppelganger is brought to life with affordable odds and ends such as cut newspapers, balloons, cardboard boxes, socks, and plain old markers. And to really keep the budget down, the Colonel shot the films on his very own smartphone, and even performed the background music himself.

The Value Colonel’s message is clear: “You can’t make a good ad for 69 Rubles, but you can get a Party bucket.”

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