Samsung Unpacked Global DOOH Takeover
The flip side transforms 13 of the most visited locations around the world into surprise invitations

Samsung, 2023

July is one of the highlights in the tech calendar. This year Samsung revealed the very latest technology from the Galaxy ecosystem at its Unpacked event, taking place for the first time this year in Seoul, South Korea.


In support of the Unpacked event, we created and built bespoke DOOH in 13 landmark locations globally, including Piccadilly Circus in London and Times Square in New York, to champion and celebrate the joy and excitement of joining the “Flip Side”.

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