There Will Be Goals
Erling Haaland warns goalies everywhere
To launch the Nike Phantom GX football boot, we launched a campaign demonstrating Erling Haaland’s inevitable goal scoring prowess.
Erling Haaland and the Nike Phantom GX are the most inevitable forces in football. Great news for Haaland fans. Bad news for goalkeepers, defenders, opposition players and fans of every other club. The message was simple : there will be goals.
The best way to face the inevitable is to come to terms with it. So to launch the new Phantom GX, we helped the football universe accept their new reality by taking them through the “Five Stages of Haaland”— denial, anger, bargaining, despair, and finally, acceptance.
