The Unsung Hero
Celebrating the people who work tirelessly to make the festive season so special

Our Christmas campaign for Milka encourages viewers to give back to those people who work tirelessly behind the scenes to make the festive season so special.

The 60-second film at the heart of the campaign – ‘The Unsung Hero’, is set in an Alpine school during Christmastime. While rehearsing for the Christmas performance, an inquisitive choir girl notices that the school’s custodian is working hard to make the stage look extra special in time for the show. She also notices that the custodian is deaf, and decides to surprise him on the big night by performing her solo in sign language so that he too can appreciate the heartfelt words of the song.

To create the pan-European campaign we partnered with the European Union of the Deaf, who acted as consultants during the creative and production process. To ensure the music in the film was accessible to the Deaf community, a musical interpretation of the soundtrack using International Sign language was also produced. The interpretation could be viewed as an embedded window within the film or as a full-screen performance in its own right.