PSG & KLABU
A jersey to support children in Cox’s Bazar
For International Children’s Day (November 20th), the PSG Foundation and KLABU launched a new jersey, celebrating the pride and unbeatable spirit of the kids in Cox’s Bazar. Designed with input from the children to represent and unite the players in and around the camp, the jersey features the classic KLABU pattern in a cream and blue colorway, and three crests alongside one another – each representing the Cox’s Bazar Spirit, PSG & KLABU’s, bringing the three worlds together.
We helped them create a full campaign, shot by Magnifier Creatives in Bangladesh featuring PSG athletes, the young athletes of Cox’s Bazar and the larger sports community, inviting everyone to join the team by getting their own jersey and letting their play shine.
KLABU, the Paris Saint-Germain Foundation, and the Bangladeshi NGO Friendship joined forces to launch a sports club in Cox’s Bazar, the world’s largest refugee camp, and its neighboring Bangladeshi communities. The camp is notoriously known as the home of nearly a million stateless Rohingya, with more than half being children. This sports club, fully functioning on solar power, is brought to life with colorful artwork by the community, and complete with a sports court, library, a viewing and learning hall, and an innovative sports truck. The vehicle is complete with sports equipment, screens for match broadcasts and aids training sessions inside and outside the camps, helping children reconnect with the feelings of joy they have missed for so long.
The proceeds from the jersey sales will help continue support of the project in Bangladesh.
KLABU and the PSG Foundation hope to get as many people involved as possible, raising awareness about the refugee crisis and funds to continue to build infrastructure to support refugees through sports.
The jersey is available at klabu.org and store.psg.fr.
