Parent tools
Showcasing the instant power of Instagram’s tools for a kinder and safer internet


Parents worry about everything, especially their kid’s safety. And when it comes to Instagram, most don’t know about the tools available to help keep their children safe from trolls, cyber-bullies and peach emojis.

We created a series of online films showcasing the instant power of Instagram’s tools. A simple tap of the feature can instantly get rid of the bad stuff. From live action, classic animation, Claymation to CG characters, each film had its own tone and style. Trolls bullying kids, curse words chasing us, hate accounts talking trash, all vanish with one easy tap of a button.

A reminder to everyone, that Instagram is doing its part in keeping its tiny corner of the internet a little safer.

Explore all work
Please update your browser for the best experience.