Five friends, a cooler, and an incredible journey to paradise
Building on Corona’s ‘This is Living’ global brand platform, which we launched May ‘16 2017, Paradise is a refreshing reminder of what it feels like to be outside during an age where humanity spends the vast majority of their lives indoors.
The 60-second hyper sensorial film at the heart of the campaign captures the sights, sounds and sense of adventure on the journey to a secluded beach – and the reward once you get there. The sensation of the wind blowing through your hair. The stories born out of bumpy, yet thrilling, forms of transportation. The vistas that take your breath away. And more than anything, the feeling of being alive.