Made for more
Damson Idris and Teyana Taylor build on Hennessy’s legacy for a new generation

Hennessy, 2024

In ‘Made for more’, our first campaign for Hennessy, we shake up brand perceptions and build on its legacy for a new generation. Starring multi-hyphenate US star Teyana Taylor and breakthrough British Nigerian Actor Damson Idris, the films directed by Andreas Nilsson, and iconic visuals shot by Micaiah Carter show how any occasion or drink can easily be made ‘more’ when you add a touch of Hennessy.

People are not always aware of the ways Hennessy can be mixed to bring more flavor, depth and complexity to cocktails. Our global campaign aims to highlight the surprising versatility of the spirit and introduce a new lighter, brighter, fresher visual world for the brand. 

The market-disrupting work features five mixing films directed by Andreas Nilsson, a suite of social assets, and iconic print and out-of-home visuals shot by acclaimed photographer Micaiah Carter.

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“Together, we've created immersive worlds that seamlessly blend culture with the essence of Hennessy. It's a collaboration that visually captivates and resonates deeply with the spirit of this next era. I'm truly honored to have brought this vision to life. It is one of my favorite collaborations yet.” — Micaiah Carter

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Hennessy is known for working with cultural icons, so it made sense to bring on board Teyana Taylor and Damson Idris to personify the multi-faceted nature of the brand. Their own personal style and sense of humor is captured as they effortlessly put Hennessy twists on different mixology staples such as the margarita, mojito and highball in unexpected ways and places. 

‘Made for more’ will also be popping up during the ‘24 festival season with dedicated spaces. First up was Dreamville Festival, an outdoor multi-stage music festival curated by J. Cole.

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