Made for More Africa
Tems and the new wave of African talent show whatever your vibe is, you make the club
In the second chapter of ‘Made for more’, we paid homage to the vibrant cultural landscape of Africa, spotlighting the voices, spaces, and collectives that shape its creative spirit. Starring Tems and other trailblazers, the campaign reminds us that we can create moments of pride for culture, celebration and community in any club. With Hennessy, every occasion becomes more.
Through dynamic storytelling, we showed that Hennessy can be enjoyed wherever we share a sense of belonging and a common passion point, whether it’s art, music or socialising. Taking center stage, Tems appears as a powerful force in the campaign’s three club environments in both film and key visuals – Hennessy Games Club, Hennessy Art Club and Hennessy Jam Club.
Each scene is brought to life in a 30-second hero film (and additional club focused cutdowns) featuring a curated cast of cultural tastemakers including Hennessy’s Friends of the House INNOSS’B, Kabza De Small and Maglera Doe Boy. From music to art and games, the campaign depicts authentic moments of expression, pride, and belonging across the continent, acting as a love letter to Africa’s creativity.
“Being part of the new chapter of Made for More means a lot to me because it’s more than a campaign — it’s a celebration of who we are. African creativity is bold, fearless, and always evolving, and I’m proud to be part of something that honors our culture, our talent, our sense of collectivity and the importance we place on community. It’s powerful to partner with a brand that truly believes in the future we’re building.” – Tems
Hennessy Games Club is a kinetic, playful, and vibrant space where strategy, wit, and street culture collide. Paying homage to the local games found across the continent, the scene unfolds against a bold chequered backdrop, surrounded by game tables and vibrant personalities. At the center, Tems holds centre stage – joined by a dynamic cast including Friend of the House, Congolese rapper INNOSS’B, DJ Flygerian, and Nigerian chess grandmaster Tunde Onakoya. Together, they redefine intellect as performance, turning games into spectacle and community into celebration.
Hennessy Art Club is a surreal, sensory-rich space where artistry, storytelling, and culture collide. Surrounded by towering sculptures and expressive canvases – from South African street murals to bold Nigerian contemporary works – Tems moves through a dreamlike world shaped by color, texture, and imagination. She’s joined by a cast of visionary creatives including long- time Friend of the House South African rapper Maglera Doe Boy, South African painter Bahaati Simeons, and South African mixed-media artist Buqaqawuli Nobakada – a reflection of Africa’s evolving creative identity.
Last but not least, the Hennessy Jam Club is a high- energy space pulsing with sound and soul – a vibrant celebration of rhythm as the language of connection. At its heart is Tems, immersed in a world shaped by music, surrounded by instrumentalists, and spectators with spontaneous moments of joy. Featuring Friend of the House, South African Amapiano pioneer Kabza De Small, the Jam Club is a tribute to the energy, influence, and global rise of African music.
The campaign launched acrossHennessy’s digital platforms, including the 30-second hero film, club focused cutdowns, and other social first films. Additionally, both static and digital out-of-homes were launched in major Nigerian cities such as Lagos, Abuja and Port Harcourt.
