Louis Vuitton x Formula 1
A partnership redefining victory
To announce the partnership of Louis Vuitton and Formula 1, we merged the worlds of high fashion and high performance to create a refreshing visual identity for this new era.
Louis Vuitton and F1 are both champions of creativity and excellence, pushing the boundaries of what’s possible and always driven by audacity.
Bringing these two worlds together, we celebrated this spirit of partnership in bold, unexpected, and thrilling ways. We crafted striking idents that fused the most iconic symbols of both brands—from tires and helmets to monograms, logos, and trunks—placing them in a universe engineered to be as luxurious as it is high-octane.
Revealed at the first race of the F1 season (in 2025), we introduced electrifying track signage that seamlessly merged Louis Vuitton’s legendary logo and wordmark with visual notions of speed creating a fresh, powerful, and unmistakable visual identity.
This campaign moves beyond the predictable sport-logo pasting as Louis Vuitton claims its unique space in the world of F1, redefining the notion of victory in sports and beyond.
The New York Times – 2 / 2
