How was your holiday?
Highlighting that with Airbnb you can rediscover a place you love in an entirely new way
Targeting Germans who tend to book the same holiday every year, this national campaign highlighted how Airbnb can help you rediscover a place you love in an entirely new and unique way.
In two films we overhear two people having the obligatory “And how was your holiday?” conversation. Even though they went to the same destination, their holidays couldn’t be more different, as we start to see the ‘standard’ holiday experience juxtaposed with the exact opposite – a holiday with Airbnb – unfold on screen.
As well as the films, we made multiple social assets to bring our campaign to life across a series of touch points within the German market.