Hold the Door
This film reminds viewers that a little tenderness can go a long way
In this film for Milka we aimed to remind viewers that putting a little tenderness out into the world can result in getting a whole lot of tenderness back in return.
The 60-second film shares the idea that a little tenderness can go a long way. Holding the door open for someone is a universal act of kindness that creates a moment of tenderness and familiarity between strangers. And, usually, it’s a politeness that costs nothing. But what if it did? What if this selfless act could result in losing something you really, really wanted. Something delicious, like a bar of creamy milk chocolate. This is the conundrum that our young hero faces in ‘Hold the Door’.
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