Giannis Antetokounmpo: Mt. Olympus
To celebrate one of the NBA’s best players we put a hoop on Greece's highest point
Giannis Antetokounmpo has risen to become one of the best players in the NBA, and, fittingly was voted Season MVP in 2019. For the release of his signature Nike shoe – the first European player to get one – we put a hoop on the top of Mount Olympus, the highest point in Greece and the ancient home of the Greek Gods.
Putting the hoop at the highest point in his home country represents the incredible journey he’s gone on from one of Athens’s poorest suburbs to the top of the NBA, fueled by hard work, desire and a crazy dream. We wanted kids all around the world to be inspired by the knowledge that no matter where you start, you can reach anywhere you can dream of. That’s why the line on the backboard reads: ‘Fate can start you at the bottom. Dreams can take you to the top.’
We created a special hoop so that we didn’t have to drill into the mountain or otherwise damage it in any way. No sacred mountains were harmed in the making of this campaign.
It was important for us that everyone knew this was all genuine, so we captured behind the scenes content of the team bringing the hoop up to the summit and erecting it in crazy conditions, with the weather changing every thirty minutes between sun, clouds, rain and hail.