New Year’s Language Resolutions
Level up your language learning


We all know that language learning can feel unreachable and intimidating sometimes, so Duolingo gives you the tools to make it feel fun and effective, giving you the motivation to hit whatever level you set yourself.


Our New Year’s 2022 creative platform for the world’s #1 language learning app encapsulates a message on convenience, as well as highlighting the new and effective UI features that can help you reach your goals. The objective of the campaign was to encourage would-be language learners across Brazil, Mexico, UK, US and Germany to download Duolingo and (re)start learning and keep their new year’s language resolutions.

We worked with Le Cube to bring the campaign to life with animations, and to show how  easy and convenient leveling up your language goals can be with Duolingo’s features.It doesn’t matter if you want to change your life, or pick up a few phrases to sing along to your favorite song, Duolingo has the tools to make your goal real, so you can make progress to your language goal wherever you are, however much time you have.

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