Christmas. Never Out Of Fashion.
With a cast aged 1 to 106, this festive campaign has a simple message
Our cross-platform campaign for Zalando – Europe`s leading online platform for fashion and lifestyle – has a simple message at its heart: no matter your age, Christmas – and Zalando – are ‘Never Out Of Fashion’.
Directed by Jake Nava, the hero film featured a pan-European choir aged 1 to 106 singing Silent Night in five languages. The diverse group shows that it’s the timeless and universal truths that unite us at Christmas, regardless of age, background or nationality.
Print, out-of-home and digital assets displayed the same cast in a range of Christmas scenarios and styles. From the office party, to Christmas Day, to the inevitable post-dinner food coma – the Never Out Of Fashion executions aimed to feel real, relatable, and honest, allowing the fashion to speak for itself.