Can’t Stop The Dance
Vini Jr. celebrates The Best FIFA Award with a samba
To celebrate winning The Best FIFA Men’s Player 2024 award, Nike’s athlete Vini Jr. shows the world that his ‘baile’ is unstoppable.
Vini Jr. is known for his amazing skills, his big smile, and his dancing – something his opponents haven’t always been too happy about. But Vini Jr. doesn’t dance to provoke anyone – he dances because that’s who he is. It’s an expression of his joy, his roots, and his ‘brasileiragem’ – and he’s not willing to compromise.
To celebrate his win as FIFA’s Best Player, we sent a clear message to the world: “Can’t Stop the Dance.”
This campaign captures Vini’s vibrant spirit and shows the world that true greatness lies not only in skill, but in staying true to yourself. Our film features him dancing to a bespoke samba track, while wearing a suit and an exclusive pair of Nike boots, affirming that his dance won’t stop anytime soon. His unapologetic way of carrying himself is an act of defiance in itself as he subtly responds to his critics with his carefree dance moves. He will keep dancing through defenders, obstacles, and doubt, all the way to the top, always with his contagious joy.
