Awaken The Phantom
Launching Nike's new football boot with an urban legend of terrifying proportions
To launch Nike’s PhantomVSN football boot, we created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision.
Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions.
Be the one they fear
Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage. The music is a mashup between Genesis and Heavy Metal by Justice.
Ahead of the film’s launch, a social campaign of more than 200 pieces of content seeded supernatural myths around real Phantom players and the boot, and a Whatsapp experience via Nike athletes on Instagram enabled young footballers to be the first to discover the film.