The Fame
Make Your Mark
FIFA 17’s new levels of immersion make every goal feel like an epic, world-at-your-feet moment.
‘The Fame’ dramatizes how FIFA 17’s new levels of immersion make every goal feel like an epic, world-at-your-feet moment. The film puts the viewer in the blissed-out headspace of a gamer after you’ve scored a spectacular volley. The everyday surroundings then give way to The Golden Controller Awards – a fictional award show that represents the feeling of fame that comes from winning in FIFA – where some of the biggest names in the game have assembled to pay homage to your skills. A$AP Rocky hosts, while Anthony Martial, Eden Hazard, James Rodriguez, Marco Reus and famed FIFA YouTubers nod their approval as you are awarded ‘The Golden Controller’.
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The Fame is the follow-up to ‘The Chant’. Where the first film captures the footballer’s perspective in the game, the second takes the gamer’s point of view. Both films are part of our FIFA 17 ‘Make Your Mark’ campaign, highlighting how the new Story Mode feature and the exceptional realism of the Frostbite-powered graphics make players feel at the very heart of the action. The film is supported by digital and social content, including ‘behind-the-scenes’ footage from The Golden Controller Awards and an immersive Facebook canvas unit.
