Living is Calling
A global summer call to action to put living first
For over a decade, Corona’s “This is Living” platform has inspired the world to get outside and embrace the outdoors. For Summer 2026, we unveiled “Living Is Calling” – a global call to snap out of autopilot and put living first. The campaign is backed by a global partnership with TripAdvisor, its biggest program ever, offering over 300,000 experiences to get the ultimate summer trip out of the group chat.
At the heart of the campaign is the hero film “Living is Calling” which follows seven friends as across the world’s most breathtaking natural landscapes. Captured entirely through an immersive first-person point-of-view, a first-ever perspective for the brand, the viewer acts as the “eight friend” pulling the audience directly into the heart of the experience, making them feel exactly what it’s like to put living first.
We will also transform “autopilot” urban environments into vibrant scenes with large-than-life projections. From turning Latin America landmarks into monuments to natures to creating ocean-inspired commutes in Canada, these takeovers meet people exactly where they need a reminder to step outside and join in this summer.