Nimsdai x Montblanc
Do whatever it takes to pursue what moves you
For the newest chapter of the ‘What Moves You, Makes you’ campaign, Montblanc has partnered with yet another iconic figure whose passions have defined him: Nimsdai Purja.
The Nepalese, multiple mountaineering world record holder has made a name for himself by pushing human boundaries to achieve what others haven’t dreamed of. It’s this legacy that inspired Montblanc to capture his thoughts on three subjects that are relevant to his pursuits: fear, commitment and motivation.
Commitment – 1 / 3
Fear – 2 / 3
Motivation – 3 / 3
Each content piece (made up of film and accompanying stills) aims to inspire us to follow our passions as Nims has. He embodies the pioneering spirit Montblanc is known for and he tirelessly follows the path he sees and the goals he sets for himself: from joining the British Special Forces to climbing the world’s 14 highest peaks faster than anyone else, to rescuing fellow climbers despite the danger – Nimsdai has left a mark that won’t be forgotten for generations.
This campaign is meant to inspire people to pursue what moves them by highlighting an icon that spent his life doing exactly that.
Commitment – 1 / 3
Fear – 2 / 3
Motivation – 3 / 3
